Art can serve as a source of inspiration, offering new perspectives on the world and acting as a catalyst for change. When approached creatively and artistically, how might tyre recycling and recycled tyre materials reveal new perspectives?
The film shows glassblower Lisa Hartwig Ericson creating a sculpture incorporating steel from end-of-life tyres as part of the artwork. The film was awarded with People's Choice at the prestigious Swedish Design Awards 2025.
"As an artist and designer, it is essential for me to let the material be a co-creator in the process—not only because I enjoy being surprised but also because I believe this approach is crucial when we talk about sustainable development."
Artist Agnes Widbom uses early photographic techniques to create an image series with sunlight, recycled tyre rubber, and her breath.
"I see the images as connecting the recycled tyre to broader questions about why we recycle. Ultimately, it is about a cleaner, and therefore bluer, atmosphere, and about being able to take deeper breaths."
Alexandra Jansson Moreno's art piece A Knot in Motion is situated at the intersection of art, philosophy and tyre recycling.
"It is quite common that we see humans as standing in the centre. That we are at the top of a hierarchy, and everything else revolves around us."